In a recent report by Isuppli the market for smartphone applications will increase 77% to a whopping $3.8 Billion dollars in 2011. They anticipate that the market will go to 33 billion downloaded applications a year by 2014.
What this indicates is that more and more consumers are using applications on their smartphones. Also a high percentage are willing to pay for applications that they find useful, such as games and tools. There may be tremendous market even in free applications that act as a marketing tool to your customers. I have a “Five Guys Burger and Fries” app for my android. No more waiting in line for me makes me a very happy customer!